It's simple. They don't deal honestly.
When looking for -
The best value in firearms and accessories, from all major makers
Professional and nationally recognized firearm repair, customization and restoration
The only facility in the area offering Cermic, Teflon and Moly thermally cured coatings. Isonite, Bluing, Parkerizing, Hard Chrome and Nickel finshing.
Instruction in personal and firearm safety and use from the area's most experienced professionals
The only choice is -
COAL CREEK ARMORY
and
COAL CREEK ARMORY OUTPOST